One way to reach out to the Internet is to advertise. It sounds simple. The problem is knowing where to advertise. What sites are suitable for your particular audience? As with any advertising, you have to know where to get the most for your money.
It is also important to create good ads that attract the potential customers to click on them and you also have to tie together by allowing ads to land on a relevant webpage (a simple landing page or perhaps an entire campaign site). There is more information and where the visitor whatsoever even decides to purchase the product/service.
In order to assess whether an ad campaign produces the desired results, it must also be measurable. Based on the results, one can then continually make adjustments to see what works best.