We are a member of Google Engage and is working to add Google Adwords campaigns for customers who want to advertise affordably.
Google Adwords is Google's advertising system used for search engine marketing (also known as Search Engine Marketing, SEM). This means that you are advertising on search engines when the visitors are searching for certain keywords. Through Google Adwords you can also widen your advertising by having your ads appear in the Google search engine but also in other of Google´s services and websites that are connected to their partner network.
This is a simplified example for those who are not familiar with Google Adwords since earlier: Suppose you are selling shovels. Then we create an ad for you, eg "We sell affordable Spades" with a link to your website. We associate the ad for the search "shovel". When a visitor then looking for shovel on Google, your ad appears and they click it, they end up on your site.
In Google Adwords, there are statistics on how many people clicked on your ad and you have full control over costs. On your landing page or website, you can also pair with the sale ads to see how many people actually bought a shovel.
It provides a basis on which you can easily see if the sales proceeds exceed the ad costs. Obviously testing also through various advertisements and exposure levels to see what works best.
Keyword advertising through Google Adwords allows easily understood but optimize your advertising to get the best possible results at the lowest cost requires both knowledge and imagination. It is all about creating well-designed ads and choosing the right keywords.
One advantage of Google Adwords is that you can decide how much you want to advertise. One can therefore start with a monthly budget of a few hundred dollars to see what yields the best results. Whether you are a small business or a large corporation, you can then take advantage of Google Adwords.